Many leaders are in addition mode. Addition means that you have to be somewhere or do some kind of work for your message to spread. Addition means repetitive action—a lot of repetitive action—in order to see significant growth.
Writing a book multiplies your efforts so that you can reach more people than you can touch in person.
Multiplication takes a different approach. You communicate something well one time in a medium that can be multiplied and others can review what you said as many times as needed without you needing to be present. And when others learn about what you said and want to hear it too, on their own and without your knowledge they can access your content, read it, enjoy it, process it, learn from it, review it, practice it, teach it to others…all without your knowledge or input.
The main reason I wrote Anyone Can Write: Your Step-By-Step Guide to Write and Publish a Great Book is because I’ve told many people the same thing far too many times and it’s time to multiply, not just add. Through multiplication I can reach more people than I can touch in person.
See your book as an amazing way to multiply yourself and your message. With a book you’ll be able to:
- Document your expertise or experience once. You don’t have to repeat yourself unless you want to.
- Receive residual rewards as long as people continue to read your book, even though you’ve only written it once.
- Give others access to your information at any time. While you’re sleeping, a person anywhere in the world with access to the Internet can order, download, and read your book.
- Teach more slowly. Others can take what you have to say at their own pace for maximum understanding and application.
- Expand your influence. Help more people without having to be present.
- Say your content better, clearer, with greater focus and organization. Writing a book formalizes your content. By formalizes, I mean that when you see what you have to say on paper, the gaps often become more evident than if it was only in your head or if you’re speaking your message.
- Raise the quality of how you present the information after you’ve written the book. The book will bring out the best content you can offer, which you can make a part of any presentation you do after the book.
- Establish your credibility. For whatever reason, when someone sees you’ve written a book, you gain more respect (if the book is good).
- Leave an important part of who you are to those who come after you. Thank God for those who learn from others and go higher and farther because they’re standing on the shoulders of those who’ve gone before.
- Open more doors like speaking engagements, business opportunities, consulting, interviews, additional books.
For these and other reasons, I encourage you to step out of addition and into multiplication through writing a book.
Click here to learn how you can download for free my new book Anyone Can Write the first day of its launch.
Question: Which two or three of these ten benefits appeals the most to you? Leave a comment below.